How customers search for hedonic versus utilitarian purchases
A new paper in the Journal of Marketing examines information channel usage patterns across customer journeys.
A new paper in the Journal of Marketing examines information channel usage patterns across customer journeys.
Having women on boards could prevent firms from making a fatal mistake sooner than men.
Severe product problems that injure or kill consumers are recalled much faster when there are women on the board
Trading over the Internet has become a 'lifesaver' so that companies do not end the pandemic in the red
How to improve communications in order to provide sellers with insights into buyers' behavioral responses to salespersons' communications?
Exactly zero Hong Kong healthcare workers contracted COVID-19 after six weeks of the outbreak.
Highlighting female achievements in the workplace makes capable women significantly more likely to want to be the boss, a study shows
Thanks to social networks, more and more “business opportunities” are promising good results and financial independence.
Weather affects how we value products more than we know
The entity promises to be a 100% digital bank without physical offices. Here we tell you what you should know about the neobank.
Economists and business leaders agree that innovation is a major force behind economic growth, but many disagree on what is the best way to encourage workers to produce the "think-outside-of-the-box" ideas
These four distinct series of mindsets to engage, navigate change and lead more effectively make the best leaders.
Women-only business networks fail to boost female entrepreneurship and instead serve to marginalize further the very people they seek to help
Cass research finds sustainability strategies can enhance a firm's mainstream business strategy.
The future potential of early-stage startups can be assessed by their existing professional relationships.
Research at Harvard's Growth Lab finds that skills of coworkers may matter as much as a worker's own skills in achieving higher income
A 10% increase in bike-availability levels boosts ridership by 12%.
Household and care work has been performed especially by women. This work takes most of the women's time a day, but as it is unpaid, it doesn't let women be economically autonomous.
The nature of online banking is the cause of the reticence of the over-55s to use it as they do not feel comfortable navigating the 'digital world'.
Everyone loves animals, but few people are able to turn that love into a business. So here are some ways you can do it.