The reserve has generally succeeded in providing sustainable livelihoods but deforestation, oil developments and drug trafficking remain a huge problem.

Buyers interested in tapping on the LatAm travel market will be eyeing Avianca, as the strong US dollar might allow them to get in for cheap.

Altering distribution networks will diminish transportation, storage costs and loss of food, ensuring products will reach consumers in less time and have greater shelf life.

While growing coffee has been a major part of the economy of Pereira and the surrounding coffee region, drinking one of Colombia’s most iconic export products is only just kicking in.

He is a former enforcer for the Medellín drug cartel who has boasted of committing hundreds of murders on behalf of his boss, Pablo Escobar.