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The former player was appointed as permanent technical director of the most valuable club in England and is already having a positive impact on the club's finances
Despite coming from a time of disappointing performance on the courts, Manchester United continues to be a colossus of football finance. According to Forbes, it is the most valuable club in the world, valued at $ 4,120 million, even above Real Madrid, which is valued at $ 4,060 million.
Leer en español: Las finanzas del Manchester United despegan bajo el mando de Ole
Since the dismissal of coach José Mourinho and the appointment of Ole Gunnar Solskjaer, not only have the results improved on the field (the new coach won 14 of his first 19 games in charge), but they have also improved the results in the stock market. As a result of the success, Solskjaer will now continue in the club as a technician permanently.
According to Bloomberg, since the arrival of Solskjaer at the club, the shares of Manchester United Plc have grown by 30%. These reached their lowest point in December 2018, costing just $17,25, but bounced off Mourinho's dismissal and flourished under the Norwegian, eclipsing the $20 dollars in February this year, a figure above the average of the last 5 years.
Enriching despite the dismissal of Mourinho
Getting rid of a technician like José Mourinho, with a current multimillion-dollar contract, costs a fortune. The clauses of the contract shield the technician in the event of a dismissal, including multi-million compensation. In the case of the Portuguese, champion of the Europa League and the FA Cup during his time at the helm of United, the dismissal cost the club 19.6 million pounds. According to the Mirror portal, 15 of these millions went directly into Mourinho's pockets.
However, during that same quarter, the club presented record earnings of 206 million pounds, driven by a new and lucrative television transmission contract that went from contributing 28.5 million pounds, to contribute 103.7 million. This corresponds to the success of the club in the UEFA Champions League, whose television deal, the most desired, offers gains that make a difference for clubs the size of Manchester United.
"Mourinho was becoming a toxic brand for the club. The opportunity to bring someone more friendly with the media, which has a positive impact on the relationship with business partners and sponsors, is something that investors in the stock market like, "said Kieran Maguire, soccer finance expert, and professor. from the University of Liverpool for Sky Sports.
New investments are needed
The success on the courts, particularly the good participation in continental competitions such as the Champions League, are important to enrich a club and are the last frontier for clubs like Manchester United, which have millionaire arks and financial strength. But to achieve success, investment is necessary, particularly in players: in talent.
With Solskjaer permanently in command, the club will have to give him financial backing by opening the transfer window if they want the good results to continue and for the club to return to the world football elite.
According to the English tabloid The Sun, Solskjaer asked the vice president of the club, Ed Woodward, 180 million pounds to secure the signatures of three promising English talents: Crystal Palace right-back Aaron Wan-Bissaka, West Ham midfielder Declan Rice and the exciting forward of Borussia Dortmund Jadon Sancho.
While these rumors lack support from the club, the premise remains, the economic returns of Manchester United, like those of any football club, only continue to rise with good performance on the courts and with good participation in competitions and investment in players that offer tools to Solskjaer will be important to ensure this success.
LatinAmerican Post | Pedro Bernal
Translated from "Las finanzas del Manchester United despegan bajo el mando de Ole"