Facial Masks and Their Impact on the Lipstick Market

Cosmetic sales have dropped as consumer demands have shifted. While hygiene products are experiencing spiked levels, lipsticks sales are going down.

The Woman Post | Carolina Rodríguez Monclou

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According to NBC's TODAY, sales in skincare products surpassed makeup sales for the first time because of the COVID-19 pandemic. Now there's a greater appreciation for natural beauty, and the cosmetic industry is suffering the consequences.

Many stories surround the importance of lipstick. For example, during the Second World War, Winston Churchill, Former Prime Minister of the United Kingdom, encouraged women to wear lipstick because he saw this cosmetic as an instrument capable of raising the population's morale. Many women felt more empowered by wearing red lipstick and increased their self-esteem. For the first time, makeup was considered as necessary for women as tobacco for men.

In 1700, lipstick was considered a witchcraft symbol. For this reason, men could choose to end their marriage if they suspected that their wife used lipstick to seduce them.

In 1912, Charlotte Perkins, an influential feminist, and theorist who argued for societal reform and women's rights through her writings wore lipstick alongside other feminists as a symbol of emancipation when they march in the NYC Suffragette rally.

Lipstick has been a part of women's history as a tool to empower femininity.  Nevertheless, lipstick sales have gone down due to the use of masks.

INTAGE Inc. is a company specialized in market research. The company published a list of products that faced the most difficulties in 2020. The report showed that lipsticks had been the most affected by the pandemic.

For this reason, producers have started developing lipsticks to wear under a face mask in an attempt to improve this situation.


Here are some references recollected by the YouTuber AllyCat Castle of the best long-lasting lipsticks that won't rub off onto your mask:

-Makeup Forever Artist Rouge Light L501.

-L'Oreal Paris Infallible Pro-Matte Liquid Lipstick in 820 Praline De Paris.

-Clinique Pop Lip Colour + Primer Rouge Intense + Base in 08 Cherry Pop.

-Estée Lauder Pure Color Envy Hi-Lustre Light Sculpting Lipstick in 111 Tiger Eye.

-Maybelline New York Baby Lips in 01 My Pink.

-Laura Mercier Velour Lovers Lip Colour in Devotion.

-NARS Powermatte Lip Pigment in Don't Stop.

Other women opt to put on a full face of makeup digitally since they spend most of the time at home because of the quarantine and home office. Many apps can put makeup on your face and make it look realistic.

The future of testing beauty products has become the daily for women that want to post selfies as if they would be wearing lipstick. Meanwhile, makeup lovers buy long-lasting lipstick that doesn't get messed up under their masks. As the COVID-19 regulations get less strict in some countries, little by little, women start wearing makeup again.

However, it is essential to remember that embracing your natural beauty and not getting used to seeing your face through a filter is a good habit for your mental health.

Not wearing makeup using a face mask can help women prevent “maskne” (the acne caused by wearing masks). Also, it teaches people to have more confidence in themselves. Maybe this is the time to eliminate society's stereotypes that ask women always to wear makeup.

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