Green Nobel: Honoring Environmental Heroes of the Amazon

Marcus Nobel, the great-grandnephew of Alfred Nobel, introduces the United Earth Amazonia prize, a "Green Nobel," to honor those dedicated to preserving the Amazon rainforest and its rich biodiversity, in a striking departure from his famous ancestor's legacy.


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Latin American Post Staff and EFE

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Leer en español: Nobel Verde: Honrando a los héroes ambientales de la Amazonia

A Green Tribute to Legacy

In a unique tribute to the enduring legacy of his great-granduncle Alfred Nobel, Marcus Nobel, a Swedish-American businessman, is charting his course to make a significant environmental impact. Based in Portland, Oregon, Marcus Nobel has established the United Earth Amazonia Prize, often called the "Green Nobel," to recognize and support the extraordinary efforts of individuals and organizations working to protect and sustain the Amazon rainforest.

This annual environmental award shines a spotlight on projects that preserve the rainforest's vast and unique biodiversity and promote sustainable practices within this critical ecosystem. The Amazon rainforest, often described as the Earth's lungs, is a vital component of our global ecology, playing a crucial role in carbon absorption and biodiversity conservation. This award, therefore, represents a meaningful contribution to the global environmental movement.

Evolution of the Prize

The inaugural United Earth Amazonia prize was presented last year, initially without any monetary award. However, the prize is set to evolve significantly in 2024, expanding its scope to include not just Brazil but neighboring countries that share the custodianship of the rainforest. This expansion underscores the interconnected nature of environmental conservation and the need for cross-border collaboration in preserving our planet's natural resources.

June will mark a significant moment in the prize's history as six winners will be recognized in a grand ceremony at the 130-year-old Opera House in Manaus, a city deeply connected to the Amazon. While the prize money is still finalized, the recognition itself is a noteworthy accolade, bringing much-needed attention to the efforts of those at the forefront of environmental conservation in the Amazon.

United Earth's Mission

United Earth, the non-governmental organization behind this prize, is driven by a mission to promote a unified humanity that exists in harmony with nature. This philosophy is deeply ingrained in the prize's ethos, which seeks to celebrate and support those who embody this vision through their work in the Amazon.

A striking feature of this initiative is the planned erection of a five-meter statue of a globe on the banks of the Rio Negro River in Manaus. This statue will not only symbolize the city's commitment to protecting the Amazon forest but also serve as a constant reminder of the global significance of this region. The Amazon is more than just a rainforest; it symbolizes the intricate relationship between humans and nature, a relationship that must be nurtured and protected for the sake of our collective future.

Departure from Tradition

The United Earth Amazonia prize, with its focus on environmental stewardship of the Amazon, represents a significant departure from the scientific and literary focus of the original Nobel Prizes. Yet, in its cway, it continues the Nobel legacy of recognizing and rewarding contributions that profoundly impact humanity. By instituting this prize, Marcus Nobel honors his great-granduncle's memory and adapts it to meet the urgent challenges of the 21st century.

As the world grapples with climate change and environmental degradation, the need for concerted action to protect vital ecosystems like the Amazon has never been more urgent. The prize serves as a beacon of hope and inspiration, encouraging individuals and organizations worldwide to contribute to preserving our planet.

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The United Earth Amazonia prize is more than just an award; it is a call to action. It encourages us to recognize and support those making a difference in one of the most critical areas of environmental conservation. As the prize grows in stature and influence, it will undoubtedly play a crucial role in promoting and supporting sustainable practices in the Amazon, ensuring that this vital ecosystem continues to thrive for generations. Marcus Nobel's vision, embodied in this prize, is a testament to the power of individual initiative in driving global environmental change.

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