Potential markets for Latin America
Whatever millennials want, millennials do
Leaving no one behind was the motto by which the United Nations started their worldwide campaign of the SDG’s back in 2015. 17 objectives directed to create a cleaner world where established in order to ensure resources; attention to be channeled to an integrated agenda which may create complex-positive outcomes.
As it is, the 2030 agenda is the framework for development in the world; Latin America has a lot to do with overall development. The continent is highly unequal, which maintains the expectation of policies to be created in order to trigger the trickle-down effect. A demographic boom for millennials has reduced the consumption of all ozone-depleting substances by more than 85%.
And more behaviors are about to change.
It’s clear that a primary sector economy won’t do for future millennials; 3 different sectors with enormous potential are outlined in order for you to understand where the megatrends are heading.
- Banking sector and education
According to UNDP, in Latin America and the Caribbean poverty has been reduced by almost 50% in the last decade with an increase in the middle class of 22%. A crescendo of educated people with own desires and objectives creates the social trust needed to increase access to the possibility to work for one’s dreams through credit, which represents an ever-changing source for sustainable development.
- Technology
Latin America has the highest Internet adoption for populations below 25 years with a solid 32%. The mixture of the global trend for increasing access to technology, lower costs, and wider understanding of applications leads to a fertile ground for young minds to add value to their society through technology. Latin America has never been so well connected, and technology seems to be a huge driver of change
- Agro-industrial sector
Well, everybody eats, right? Latin America and The Caribbean leads the world’s exports for beef and poultry, counting for the 45% of the region’s agricultural GDP. The World Bank says, “The Future looks bright for food production in Latin America and the Caribbean”. Proof comes from the Colombian – South Korean trade deal that created one million dollars a day with the fair deal of technology in exchange for food –fuel- for innovators.
Latin American Post | David Eduardo Rodríguez Acevedo
Copy edited by Susana Cicchetto
