The Influence of Your Generation in the Digital World

The Institute of Digital Economics (ICEMD) together with Coolhunting Group produced a report between September and December 2017, with the aim of analyzing the latest innovations, fairs, congresses, and studies, obtaining information from the World Innovations Panel. Subsequently, they turned to an Early Adopters Network, to filter and select the information, verifying each of the trends, such as its impact and evolution of the Trendsetter Network or Industry Opinion Leaders. This report generated a result of six generations in the digital world, the following being:

Generation Alpha

It is a generation born from 2012 to the present day, with ages between 0 and 6 years. The children of millennials are a digital world from birth. They are video consumers and are able to browse the apps and find the videos they like without having to know how to read. They will not think of technology as a tool, but as a singularity, something integrated into their lives, that is, computer programming will be a language.

A UNICEF report, called "Children in a Digital World," examines ways in which digital technology has changed children's lives and opportunities, advocating for faster action of specific investments and greater cooperation to protect children from the harm they can suffer in a more connected world, at the same time calls for the use of the opportunities of the digital age to benefit all children.

Generation Z

The tween and adolescent generation are known as digital natives, as they have interacted with mobile devices and the internet since they were very young. They are born between 2001 and 2011, with an average age between 7 and 17 years. They grew up during the last economic crisis, so they are more realistic. Their social networks are Snapchat, Youtube, and Instagram, which is why they consume more video content than other generations. In their conversations, they use emojis, acronyms, and even selfies. In addition, their preferred format is streaming video, 79% of teens have a Youtube account and spend the same time watching Netflix.

Millennials

It is the 'selfie' generation and is the largest in terms of number globally. They have suffered the latest economic crisis, resulting in a boom in entrepreneurship and startup creation. This sector is among those born between 1980 and 2000, aged between 18 and 38 years. Instagram is one of the most used social networks, Facebook is losing interest because they use it more and more to consume, rather than to share personal moments. They consume content in a diverse way, as they have the ability to jump from one activity to another; however, they can be loyal to certain platforms, becoming true ambassadors, such as Netflix, Spotify, or Instagram.

Also read: WOMEN RUNNING THE GREEN-DIGITAL ECONOMY

Generation X

This generation was born in a time of change and they do not need the Internet to live their lives or have fun. However, they are open to testing technological innovations that make their day-to-day life easier. They are people born between 1965 and 1979, that is, between 39 and 53 years old, and are users of social networks, from Facebook to Instagram to Twitter or Pinterest, they are also interested in e-commerce and subscription boxes.

Baby Boomers

Boomer's partner with the civil rights movement, the feminist cause, gay rights, the disabled, as well as the right to privacy. This generation is considered by people born between 1945 and 1964, that is, between 54 and 73 years old. They are the ones who dominate purchasing power with $2.3 trillion, carrying Senior stereotypes. Although the use of social networks increased in all generations, its main social network is Facebook, however, Instagram begins to become popular in this generation.

Silent Generation

This generation was named in 1951 by TIME Magazine, applying it to people born between 1925 and 1944 (between 74 and 93 years old) in North America. According to Scarborough Research, 15% use the internet on a regular basis, 10% subscribe to cable TV services, 56% read newspapers, in both print and digital versions and 63% own an HDTV.

Evolution of female empowerment, in all generations

According to Laura Alamilla and Andrea Trucios point out in a publication by the Journal of Sciences, that empowerment is not a static event; it is a gradual and dynamic process of individuals. That is why the importance of the role of women in the construction of public spaces and their impact on the implementation of a participatory project is raised. The five indicators that strengthen this empowerment are as follows:

1. Autonomy on an individual level.

2. They see progress in the equal opportunity factor.

3. Women between the age of 18 and 64 feel that there are greater opportunities in the social sphere.

4. Increased formal accessibility.

5. The value of individual autonomy is channeled on a personal level, where they have already made their decisions autonomously.

Generation of economic, political, and cultural powers

According to Carmen Ang of the VisualCapitalist Web Portal, she introduced her new Generational Power Index, where she ranks the Babby Boomers generation with 43.3% of all economic influence, as it makes up the majority of business leaders in the United States. Moreover, having the greatest economic power also ranks first in terms of political power, with 47.4%, accounting for 32% of all voters in the United States and occupying the majority of federal and state officials.

By contrast, Generation X leads cultural power with 36.0%, because they are especially dominant in the press and media: more than half of America's largest news corporations have Generation X as their CEO, and most of the most influential news personalities are also members of Generation X.