The bittersweet feeling that Forbes leaves us: How are Latin American women doing?

Listen this article

Now that the news of Kylie's million-dollar business has come to light, we took some time to review how the figures are in Latin America

The bittersweet feeling that Forbes leaves us: How are Latin American women doing?

Leer en español: El sinsabor que nos deja Forbes: ¿Cómo van las mujeres latinoamericanas?

Great news! The net worth of Kylie Jenner has been revealed and it seems that, with only 20 years, she is on track to become the youngest billionaire of all time, above Mark Zuckerberg.

In 2016, Jenner launched her cosmetics company "Kylie Cosmetics" which, according to Forbes, is worth $ 800 million dollars. In addition, social media measurement firm D'Marie Analytics says that each of Jenner's social media posts is now worth "$ 1 million in traditional advertising spend"

Also read: Lorena García: a Venezuelan chef in Las Vegas

In addition, Forbes estimates that Jenner's net worth is $ 900 million dollars and that, if her growth continues, it will reach $ 1 billion dollars before the end of the year. According to the Money newspaper, Kylie's reputation is remarkable because it breaks gender barriers in business and could eventually displace the creator of Facebook.

How are women doing in Latin America?

Although the news is good for the young entrepreneur, the figures revealed this year by Forbes on its list of billionaires leave us with a bittersweet feeling. Of the 89 Latin American fortunes, only 11 correspond to women (12%).

Countries like Brazil, Mexico, Chile, and Peru have participation in the Ranking, with women such as Ana Maria Marcondes Penido Sant'Anna, vice president of the construction and operator of highways CCR (1,200 million dollars) and Iris Fontbona, who manages a wealth of 16,300 million dollars.

You may also be interested:  Oprah Winfrey: why was her speech in the Golden Globes important?

However, the differences are interesting: in Mexico, of the 16 fortunes over 1,000 million dollars, only two correspond to women. In Brazil, of the 42 billionaires that appear on the list, only six are women and in Peru, the only woman is Ana María Brescia Cafferata, owner of 30% of the Breca Group and with a wealth of 1,500 million dollars.

Now, by age, the only female multimillionaire younger than 50 is Ana Lucia de Mattos Barretto Villela (44), who, according to the newspaper ALnavío, belongs to one of the families linked to the oldest banking business in Brazil. On the male side, this position corresponds to Eduardo Saverin, co-founder of Facebook, who at the age of 35 has a net worth of 10,100 million dollars, five times that the one of Barretto.

As for Argentina, Colombia, and Venezuela, countries with nine, three, and two billionaires respectively, none is a woman.

Although important steps have been taken in the region to achieve equality in health and education, according to the IDB's "Nuevo Siglo, Viejas Disparidades" study, Latin American women earn on average 17% less than men.

Finally, Mercer's commercial director, Julieta Manzano, pointed out that we must review the cultural phenomena behind this wage gap: the responsibility of caring for children in families continues to fall significantly on women and there is a machismo that creates barriers invisible to those who want to climb the job.


LatinAmerican Post | Luisa Fernanda Báez
Translated from “El sinsabor que nos deja Forbes: ¿Cómo van las mujeres latinoamericanas?”