The future is green!

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Green technologies could save us from the apocalypse

The future is green!

We live in a paranoid world because of global warming. The glaciers melt; the oceans are increasingly contaminated; there are formations in the sea only of garbage, like the Island of Garbage that nowadays triples the size of France; there are dead deserts where once huge rivers ran and inhabited an endless amount of flora and fauna; there is hopelessness due to the scarcity of water, more and more accentuated in more and more territories.

Leer en español: ¡El futuro es verde!

This list could go on, but my intention is not to prepare you for an imminent apocalypse, instead, the other way around. Then I will explain how the green technologies trade is increasingly booming and presents a juicy opportunity to improve the economy and increase the labor supply.

First of all, let's define green technologies. The International Trade Center (ITC for its acronym in English), describes them as "goods and services that allow to measure, prevent and limit pollution and improve the environmental conditions of air, water, soil, waste and related problems with noise, which are affordable and adaptable, and which are available in the markets of developing countries for distribution and export."

The concern to reduce pollution has grown a lot, especially in this decade, so over the years more governments are striving to reduce their carbon footprint and invest in clean technologies. Fortunately, actions to counteract monstrous pollution do not come solely from the public sector; more and more private entities are focused on commercializing and innovating in this sector.

Ten years ago, the US, Japan, and the European Union led this market, which by that time was already surpassing large industries such as pharmaceuticals. Today, that market is close to doubling its value compared to 2006. Although before, green technologies and services were considered a luxury of a few, with the massive investment that is being made and their development accelerated, this is becoming more and more affordable for ordinary people. This change is so strong and powerful, that there is even talk of a new industrial revolution just as shocking as the first.

This new opening not only means a great respite from our land, but it also opens the possibility for developing countries, especially Latin American ones, to have an exponential increase in their respective economies with the arrival of new industries that would create enough jobs and they will mean a considerable income increase.

How is this possible? Before the developing countries depended on the imports of these green technologies, now they are more and more those that bet to him to create their industries and to export. The sector is increasingly broader and its production capacity grows exponentially.

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This strong impulse is not a whim of the big companies. A study conducted by the United Nations concluded that 80% would prefer not to consume a product or purchase a service if they do not come from clean technologies. This demand is driving more and bigger brands and governments to rethink their actions. This reading, moreover, tells us that those who do not want to renew themselves and continue to work favoring polluting technologies will remain in the past and ruins.


LatinAmerican Post | Pedro Vergara

Translated from "¡El futuro es verde!"