Saying goodbye to beauty standards

What used to be seen as a flaw is now where the most valuable is found; what's different is no longer seen as bad but, on the contrary, it is appealing.

Woman holding a measuring tape around her waist.

Woman holding a measuring tape around her waist. / Photo: Pixabay - Reference Image

LatinAmerican Post | Natalia Isaza Chavarría

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Leer en español: Adiós a los estándares de belleza

I begin this column by asking myself about the beauty standards, those words that we have heard so much in the world of fashion and advertising, who creates these standards? Who approves them? Who modifies them? The market? Under parameters of who-knows-who, many women have looked down on themselves, because in this materialistic and superficial culture we have believed that measures or patterns define our future.

Under this false premise, many women have undergone exhaustive diets and exercises or even surgery that more than cracking the body, crack the self-esteem, because it is expected that with these multiple modifications, greater acceptance will be achieved in the process.

However, immense happiness invades me when I see how more and more of these “perfect” stereotypes, of thin bodies, marked hourglass, are fading, giving way to the natural, to beauty without modifications.

Here, mutual support, sorority, and brotherhood play a very important role.

This also makes my soul happy, since I find more and more groups of women supporting each other, instead of competing all the time, as it was believed to be, by looks, the best bodies, the greatest acceptance and many others Things that were thought were what measured the success of a woman.

Now we are in an era where we unlocked taboos, where triumphs go beyond complying with imposed requirements. Where women with small breasts, wide legs and hips, bald, with separate teeth, among many other characteristics that make us neither more nor less, are setting trends; They are stealing all eyes and all contracts, being the most sought after by great designers and designers.

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To give some examples, there is the Colombian model Elena Diaz, who struts in advertising campaigns, with self-esteem, exposing her curves out of stereotypes. There are also those androgynous ones like the Colombian Dave Castiblando, who's breaking any kind of stereotype ever thought, or like the Brazilian transgender, Lea T. All of them came sweeping and demonstrating that in the acceptance of the difference is where the real one is beauty.

These models are an inspiration for those who still think that being 90-60-90 is what they need to reach the world of fashion or modeling, inspirations to stop reproducing beauties for consumption and start producing more beauties for ourselves, healthier beauties, which nourish us as beings, not as display products.

The breaking point is in self-acceptance, in the love of our body and our differences. That's where everything starts and that's when we begin to externalize our power and our capabilities beyond symmetrical beauty, leaving aside the search to fit and showing the world that “it's not about having the right to be equal but having the same right to be different. "

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