This year, the most massive international fashion event in the country changed the face-to-face experience for a digital meeting of great proportions.
This year, the important event will be a virtual meeting. / Photo: Colombia Fashion 2020
The Woman Post | Maria Lourdes Zimmermann
Listen to this article
Leer en español: Arrancó Colombiamoda digital
Inexmoda, organizer of Colombiamoda, will host the Digital Fashion Week, a pioneering fair that will digitize your experience from fashion, knowledge and business. The virtual event takes place from July 27 to August 2 at colombiamoda.inexmoda.org.co
The business branch at the event will have a virtual business meeting that expects around 400 supply brands and 2,000 buyers from America. In addition, Colombiamoda is betting on electronic commerce through its online store Marketplace Colombiamoda in alliance with Mercado Libre, where the general public will be able to buy products from around 70 participating brands.
The event will feature 18 fashion shows from leading brands and designers in the industry to present their collections. This space will be accompanied by the new entertainment branch with leisure spaces for the public at home and cultural documentaries on fashion, both with free access on the website.
It may interest you: Tehuana woman: cultural icon of femininity and empowerment in Mexico
The knowledge branch, Inexmoda-UPB Knowledge Pavilion, will have 30 free conferences on trends, business models, digital transformation and sustainability. On the other hand, Inexmoda is betting on the transformation of the industry through online Master Class, workshops and consultancies to help entrepreneurs to implement knowledge in their businesses.
Digital Fashion Week is a proposal that maintains its essence with fashion, knowledge and business branches, adapted to a new reality such as the pandemic that affects the world. Given the global situation, Colombiamoda will be a pioneer in digitizing all its experience with the purpose of energizing the fashion industry through virtuality, this being an opportunity for brands and designers to connect with consumers from anywhere in the world , at a time when social isolation promotes greater consumption of digital content.
"Institutions like Inexmoda have a great responsibility to the community, and each of us must contribute to the activation of the fashion industry," said Carlos Eduardo Botero Hoyos, CEO of Inexmoda.
"That is why we made the decision to make Colombiamoda a 100% digital format, in order to boost companies, make fashion visible and share knowledge without borders," emphasizes Botero Hoyos. “Today, we are excited to present an event that will feature the participation of leading brands and designers in the fashion industry, in which learning the digital world will be the greatest benefit for brands and Inexmoda, and in the same way, with this important event, we will send a message of hope and positivity ”, concludes Botero Hoyos.