Many women have different artistic passions. However, they don't know how to turn it into a stable job. Is this possible?.
The Woman Post | Ariel Cipolla
Listen to this article
Historically, many women have had art as an authentic passion. For example, many who write poetry, others who decide to sing their own songs, or those who make their own paintings. Generally, all of them do it in their free time, when they are not busy with their work obligations.
However, the digital age has arrived to change everything. What was once a simple hobby can now become a source of income. More and more women are making their art visible through social networks or the Internet. This allows them to monetize their passions, to the point that many turn art into a job.
This is entirely possible. The problem is that many women don't know how to go from passion to remuneration. Here are some useful tips you should know if you want to become a professional artist.
Social Networks, Personal Brand, and Artistic Identity
You no longer need to present your art in exhibitions or art galleries. Of course, you should never disregard this resource, as it serves enormously to show what you do. However, social media has a potential that you can't afford to miss out on. If you don't have an Instagram account, you practically don't exist in reality.
However, it's not enough just to have a social network. On the contrary: You need to create a distinctive artistic identity. This means that the design of your Instagram feed should be carefully designed. If you're into art, you need to pay attention to the organization and aesthetics of each of your posts.
This also relates to building a personal brand. To do this, you'll need to know your audience: What do they want to see from you? Why do they choose to follow you on social media? What content can you create for them? As you have a defined audience, you will be able to improve your personal brand.
Talks, conferences, and even your own feedback with your followers will also improve your personal brand. You could even become an artistic influencer where you not only earn money with your work but also with advertising and exchanges with brands that are interested in you.
Don’t Be Afraid To Put a Price on Work
One of the main problems of artists is being afraid to put a price on their work. This stems from an old conception of work. Basically, that work implies suffering and that it's impossible to make money with something you're passionate about. That's absolutely false!
Updated price list, starting on October 1st. USD/ARS— Netu ???????? (@NetukArt) September 10, 2021
Actualización a la lista de precios a partir de Octubre, mientras tanto sigue la anterior en vigencia. pic.twitter.com/uGtfgHHkpa
Art can be a very important object of consumption for people. Many important artistic products have even generated millions of dollars. For example, movies, music or paintings. That's why you should never give away your work. However, you should set a price that works for you, but also one that is affordable for your target audience.
Get Marketing Nurtured
Marketing can be a female artist's best friend. Every female artist can make more sales through audience awareness. It doesn't matter if you have a small audience: Marketing works just as well for artists with millions of followers as it does for small female entrepreneurs.
For that, you must always be creative. You should know your competition, so you can differentiate yourself from them. You don't need to invest a lot of money. It's really about finding the best way to get your work and your own biography out there. If you do it right, you will notice a higher demand for your work.
Constantly Update Yourself
This means keeping abreast of the latest developments. One of the most important in the artistic field is NFTS. For example, many women graphic designers create these objects and monetize them. An NFT is a unique cryptographic token. It is the equivalent of a "digital artwork." When a person buys an NFT, they own that piece.
I Decided to enter the World of women art contest by vector illustrating #3800, a woman that inspires me in the nft World is @_DaniTon_ she knows her stuff ????@worldofwomennft #wowartcontest took so long to get the rainbow gradient right on the skin tone on this nature girl ???? pic.twitter.com/MkTzSqNwc1— Starling Studio (@JessStar2610) September 6, 2021
To understand it better, let's take the following example. Everyone can take a picture of the Mona Lisa. In fact, there are hundreds of copies circulating in the market. Even if they imitate even the smallest detail, the certificate of authenticity is only held by the owner. Well, the same can happen with your digital art.
Best of all, this is where speculation comes into play. Many investors are in the business of buying pieces of art that they believe will increase in value in the future. There are NFTs that have sold for millions of dollars. So it's a great option for women who love digital art but don't quite know how to sell their artwork.
We hope we have helped you to reward your passions!