The Changes that Netflix Will Make to Stay Afloat

Netflix will Begin to Implement some Fundamental Changes to the Company to get More Revenue..

Building with the Netflix logo

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LatinamericanPost| Juan Manuel Londoño

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Leer en español: Los cambios que realizará Netflix para mantenerse a flote

It is an open secret that Netflix is facing financial problems. After a precipitous drop in its number of subscribers and in the company's shares, a series of measures are being taken within the company to increase revenue. These are some that have caught our attention.

The arrival of ads

When streaming services first launched, one of the biggest draws was that there were no commercials. This was a huge advantage over traditional television, which forces users to watch several minutes of commercials in the middle of its content.

Well now, it seems that Netflix could go in reverse. In a leaked May 2022 statement, Netflix co-CEO Reed Hastings said that the company was looking into the possibility of an ad-supported platform and that the company would "work it out in the next one to two years."

Although it is true that there are already several streaming platforms that use ads (Amazon Prime has had them since the beginning), one of the best features of streaming was precisely that it allowed access to entertainment without having to face this obstacle. Netflix could also start implementing a model similar to HBO Max, in which subscribers can choose to pay a lower amount on their subscription if they agree to watch ads.

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Content Changes

Certainly, if Netflix wants to secure a higher income, it will have to seek to attract a larger audience, even people who do not necessarily agree with the ideals of the company.

This week the company released an internal statement in which it made it clear to its workers that if they disagree with, or feel offended by, the content the company is producing, they should consider resigning. Netflix clarified that it will no longer censor its content.

'Depending on your role, you may need to work on titles that you perceive to be harmful. If you find it difficult to support our breadth of content, Netflix may not be the best place for you," the statement clarified.

Taking these data into account, it is possible that we will start to see more "politically incorrect" content on this platform, which has been characterized over the years as a bastion of progressive content, with shows like "Orange is the New Black" and "Bojack Horseman".

Less animated series

One of the first actions the company took when its subscriber decline became apparent was to cut the budget for its animation department. Several of the animated series that were in production, such as "Bone" were canceled and the leader of her animation department was fired along with a large part of her team. That being the case, we could see fewer animated productions in the future on the platform.