Gender Inclusion Leads to Business Success

In a context of uncertainty such as the one that has generated the pandemic, paradigms have been broken personally and professionally in women's work performance.

The Woman Post | Margarita Briceño

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Paradigms have been broken personally and professionally in women's work performance, allowing them better management of critical situations, challenging the traditional models of work, and giving way to a new leadership process.

Business performance is now more volatile, it focuses on objectives that are achieved with the development of digital skills, social skills, and empathy, factors that are evidenced in many women entrepreneurs and in those who hold management positions in different organizations worldwide.

Although much progress has been made on the issue of women and the development of the so-called digital economies, there are still great challenges to face to promote gender equity, diversity, and inclusion policies that facilitate the development of new labor contexts that drive business progress.

Breaking Paradigms

For Saida Ortiz Sedano, President of North and South America at Vertiv, one of the greatest challenges to work in the STEM areas is the problem of stereotypes that we have had due to education, which "prevent us from becoming a technology professional and then arriving to lead any type of company, normally this has been reserved for men… I had to show that I am capable, and I am going to be able to lead."

Management through female leadership has made it possible to corroborate the importance of diversity in order to share different points of view of doing things, which helps to discover problems and their solution earlier. The presence of women in management teams generally leads to greater social commitment and a more participatory leadership style.


Combine Diversity and Mental Health

Isabel Cristina de Avila, Managing Director.CO of MinTIC (Ministry of Information Technologies and Communications) considers that it is necessary to ally diversity and mental health to focus on the right to equality at work: "It is not just an issue of women's rights, but in the economic sector, in general, it is necessary to promote gender equality to create more transparent companies, with a better work environment, more innovative and less stressful…to the extent that egalitarian societies are achieved in gender, a better quality of life will be achieved."

Although it is very important that organizations care about creating business plans based on equity, much of the responsibility for the development of women in ICTs depends on gender solidarity itself to inspire and empower us, connecting women, girls, and adolescents with technology to be agents of change.

There are many ways that companies can reduce the problem of gender bias. In addition to promoting a culture where there is no room for discrimination, evidence-based diversity training should be considered to minimize prejudice and stereotypes. It is about driving a force that will reshape the economy, characterized by greater intangible and innovative investment.

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