Mexican Omnilife-Chivas Accelerates Global Growth with Texas Base
On the cusp of an international expansion, Mexican wellness and supplement heavyweight Omnilife-Chivas is solidifying its global footprint. Through a groundbreaking manufacturing plant in Texas and strategic moves in Latin America and Europe, the company continues to grow and innovate.
Texas Facility and the Nearshoring Trend
Omnilife-Chivas, a prominent Mexican group specializing in nutritional supplements and wellness products, is propelling its global reach with the construction of a new plant in Dallas, Texas. In an interview with EFE, CEO and President Amaury Vergara highlighted the company’s vision to bolster international production capacity and mitigate uncertainties arising from potential trade disputes between the United States and other regions.
The financial commitment in Texas is greater than 35 million dollars in tech and automated systems. Vergara says that the project exceeded simple growth. It shows that a planned action was taken to supply several markets with better productivity. “We put more than 20 million dollars into two areas of property,” he states, “and with just the equipment, the cost goes to about another 15 million dollars.”
At this moment Omnilife-Chivas depends greatly on its Guadalajara site. It is in western Mexico and functions at 95 % capacity. A second modern facility in the United States will help the business. It will get more production capacity and handle possible tariff issues. Should tensions escalate into formalized commercial barriers, having a U.S.-based facility offers a critical fallback.
Vergara notes that the decision aligns with the global trend of nearshoring, whereby companies relocate or expand manufacturing closer to their primary consumer bases. He mentions the new place will function in the second part of 2026. With it, Omnilife-Chivas can ship to Asia and Europe easily next to places that are away. He says, “From the U.S., it’s simpler to distribute our products internationally.” He points out how useful it is in both getting things there and saving funds.
Moreover, the move comes in the wake of broader efforts by corporations worldwide to hedge against supply chain disruptions. By situating themselves closer to key markets in North America, companies like Omnilife-Chivas can minimize the risks associated with overseas shipping, currency fluctuations, and geopolitical upheaval.
Strengthening Latin American and European Presence
While the Texas plant marks one of Omnilife-Chivas’s most ambitious investments, it is only one element in a broader geographic strategy that also targets Latin America and Europe. The company’s sales, which surpassed 580 million dollars in 2024, place Mexico and the United States at the top of its revenue-generating markets. However, the Andean region—particularly Peru and Colombia—emerges as a focal point for future growth.
Vergara states that nations such as Peru, Ecuador, Colombia along with Guatemala revealed constant sales growth. They are thus, key choices for added investment in distribution, promotion next to regional product choices. He also mentions that Central American markets, with El Salvador, Guatemala along with Costa Rica, still rise in significance. The group sees these countries as entries to wider area growth. This helps boost its place among the leading 20 multilevel marketing businesses.
In Europe, Omnilife-Chivas has presence in Spain and Italy. From these bases the business intends to grow its scope. It plans to secure the needed permissions and revise the product labels for the whole of the European Union. Vergara states “If you travel to Europe and look at our product labels, you will see they are printed in every language of the EU.” He adds, “From Spain, which works as our key center, we send our products to several nations across the continent.”
By combining logistical functions within Spain, Omnilife-Chivas uses a language and culture they know well. This helps them deal with the difficult rules of the EU. This method creates simpler actions. It also allows the company to compete in an area that demands high grades of quality and safety.
The main point is the making of goods in proximity to their points of sale. Another key idea is the change of goods so they match what customers want. This shows a greater objective held by Vergara. The objective involves client access at their locations, despite whether they reside in Lima or Rome. The plan to meet that end involves supplements of quality which are appropriate for their food habits along with the traditions they know.
Innovative Automation and Future Outlook
A key part of the Omnilife-Chivas plan is regular financial support for tech progress and automatic systems. Vergara noted the group dedicated over 20 million dollars to update output and boost digital safety in the prior three years. This dedication to novel ideas spans the whole organization; it goes from acquiring materials to the delivery of finished products.
Artificial intelligence (AI) and data analytics now play pivotal roles in maintaining efficiency. “We have the technology to measure productivity in real-time,” says Vergara. “We track everything from machine downtime—whether due to mechanical issues or human factors—to throughput rates. By analyzing this data with AI, we draw meaningful conclusions that help us enhance production processes.”
The automation strategy of the firm extends past mere equipment. Information security stands as a key aspect of their work. It makes certain that secret recipes, supply network specifics plus client facts stay safe. This twofold emphasis on functional and electronic strength seeks to guard the label and the faith of its worldwide buyer group.
Global economic problems remain. These include rising prices and changing trade rules. Vergara views these difficulties as chances for development. “Crises often bring more opportunities,” he states. Omnilife-Chivas intends to keep a strong investment approach to take advantage of them. This involves growing the Guadalajara factory more during the coming five years. The growth will happen after the new Texas site reduces current capacity limits.
These changes should strengthen the firm’s place as a major participant in the world market. The market consists of multilevel marketing plus the wellness business. Omnilife-Chivas puts great weight on study. They are devoted to development of fresh goods and support endeavors that have social value. All those support its steady growth. Vergara believes that nurturing new markets while modernizing production technology is the key to sustainable success in a competitive global arena.
The Chief Executive Officer plans for a time when Omnilife-Chivas succeeds across many areas. It will give well-being products to meet the wants of a bigger, health-aware group. The firm will use cultural knowledge, the newest tech along with careful finance work. Its plan shows it gets how businesses operate today.
Nevertheless, the most immediate milestone remains the operational launch of the Dallas-area plant in 2026, a move that will undoubtedly shape Omnilife-Chivas’s identity in the years to come. Should the brand realize its ambitions, it could become a textbook example of how a Mexican enterprise leverages nearshoring, automation, and diversified market entry to secure a lasting position on the global stage.
Also Read: Argentina’s Trade Deal with the U.S.: A Distant Possibility
Vergara stays hopeful. He thinks that Omnilife-Chivas has only begun to show what it is able to do. He stated “We’re proud of our origins and the path we’ve taken but there’s so much more to do.” He added that the company will continue to move ahead. The company will also look at new areas and put funds into tech. This should help to take care of the changing wants of buyers across the globe.
