In Colombia, it is difficult to succeed both in entrepreneurship and in sports, but these people show that it can be done.
Here we will show you the companies that some Colombian athletes have devised. Photo: TW-UranRigoberto
LatinAmerican Post| Juan Manuel Londoño
Escucha este artículo
In Colombia and in Latin America in general, it is difficult to be successful in entrepreneurship. Also, depending on the country, it is difficult to succeed as a professional athlete. However, these three Colombians show that despite adversity, hard work and diligence make the impossible possible. Here we will show you the companies that they have devised using their fame as professional athletes.
Con su tienda 'Go Rigo Go' y la carrera 'Giro del Rigo', el ciclista paisa ha sabido aprovechar el dinero ganado en patrocinios y premioshttps://t.co/O2kCe5CBDG
— Las2orillas (@Las2Orillas) April 20, 2021
Go Rigo Go
This brand of clothing and accessories for cycling, founded by the cyclist Rigoberto Urán, offers its products in 10 physical stores nationwide in the main cities, as well as in various points of sale. It also has a virtual store and this year it opened its first physical headquarters in Costa Rica. It sold more than 20 thousand units of garments over the course of the pandemic and with great international support as well as Urán's entrepreneurial mindset, Go Rigo Go is expected to continue to be successful for a long time to come.
Mijitos, les presentó mi nueva tienda GO RIGO GO! En TUNJA en el CC Boulevard Local 122. Espero visitarlos por allá pronto. Aprovechen nuestros descuentos de apertura pic.twitter.com/fDm6E6uvAZ
— Rigoberto Urán ЯU (@UranRigoberto) March 27, 2021
Mineral water 10 gold
This brand was created by James Rodriguez, the most popular Colombian soccer player of the moment, who currently plays for Everton in the Premier League. Its brand offers mineral water and energy drinks. James also has a philanthropic streak evident in the Colombia Somos Todos foundation, which seeks to promote social change through sports. Since this, it has helped 4,535 children and adolescents in Antioquia, Casanare, Tolima, Bolívar and Atlántico, according to its official website.
— 10 GOLD (@10GOLD_) September 17, 2019
This is the personal brand of Mariana Pajón, the greatest representative of BMX in Colombia and the only Olympic medalist of this sport in the country. It specializes in the sale of sporting goods, including clothing and accessories. The athlete has the brand's logo tattooed on her arm, as a sign of her commitment to this brand and its message. The only company authorized to market products bearing his name is Beyond Gold & Cia S.A.S.
Cuando a uno le dan un premio de "Deportista de la década", es porque se está volviendo viejita Mentiras @marianapajon
— Miguel Pajón L. (@pajonmiguel) December 10, 2020