On September 12, Tim Cook announced three new iPhone and the Apple Watch Series 4. Here you can find everything about the Apple Event and so much more
On September 12, Apple's special event once again demonstrated the company's commitment to making better technological equipments. Gathered at the Steve Jobs Theater in Cupertino, California, Tim Cook unveiled great new products of the brand. After the launch of the iPhone X a year ago with the Face ID security system it was difficult to imagine how Apple would overcome these characteristics but it has been possible.
Apple not only produces the iPhone, it also makes products such as the Mac, the iPad, operating systems and even a video device known as Apple TV. However, the eyes are on something else, a new technology that came to stay and reinvent itself: Apple Watch.
The smart watch arrived in 2015 and now the Apple Watch Series 4 was introduced. This is an improved design from the smallest details, with a screen only 30% longer that allows to provide more information directly from the wrist. Apple Watch has made it possible to integrate the use of Apple Health in the consumer to record steps and mobility on a day-to-day basis. The Apple Watch Series 4 wants to take it to the next level.
One of its novelties is the detection of the fall. If in one situation you were immobile on the floor for more than a minute, the Apple Watch would make an emergency call immediately. What surprised everyone at the Steve Jobs Theater was the inclusion of the electrocardiograms approved by the Food and Drug Administration (FDA).
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This is something never seen is a device available to the consumer 24/7. The technology revolution seeks to make people more active and healthy. In the same way that the competition of Uber is the private cars, little by little the competition of the Apple Watch seems to be the conventional health system.
Now, the most anticipated of the event was the iPhone, being the first smartphone with a consumer satisfaction of 98%, as indicated by CEO Tim Cook. Thus, three new devices were announced: iPhone XS, iPhone XS Max and iPhone XR.
It also reported on the largest OLED screen ever used in a 5.8 "and 6.5" smartphone, the integration of a Bionic A12 chip that will allow five billion operations per second and a storage capacity of 512 GB. The camera had improvements at the software level with a Smart HDR for moving photographs making the focus not be the advances of the lens, but the processor thanks to the A12 Bionic chip.
The last iPhone to present was the low-cost version, the iPhone XR. The model will come in different colors, as it was in the time the iPhone 5C model, and with a larger LCD screen than the iPhone 8 Plus with the design of an iPhone X. It will be a equipment valued below $ 800 and even so it will have Face ID technology and the new A12 Bionic chip.
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Thus, the Apple event of 2018 ended with three new iPhone and a revolutionary Apple Watch that is committed to health. The batteries improved on average of an hour and a half compared to the iPhone 8, it was also announced the official launch of iOS 12 for Monday, September 17 from the iPhone 5S and, of course, it reminded the incredible work that Apple has done with the use of 100% renewable energy.
High prices? Yes. The iPhone XS Max surpasses the $ 1,000 barrier and is the price to pay for great technology at your fingertips.
LatinAmerican Post | Diana Ramos
Translated from "Una revolución tecnológica: Esto es lo que nos dejó Apple Event"