In a world where video has taken over the internet and most social media sites, it's no surprise that Pinterest has jumped on board — and they're encouraging users to amp up their video presence to get noticed!.
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Whether it’s something funny or thought-provoking, a good video is bound to get shared and inspire conversations. If you own a business, you know how important it is to have your content shared as much as possible.
That’s exactly what video is made for. People love watching them, which means they’re more likely to share them with their followers. And the more people who see your content, the better chance you have of getting new customers!
What Is Pinterest?
Pinterest is a social media site that allows users to share and discover new interests by posting (known as 'pinning') images or videos to their own or others' boards (a collection of 'pins,' usually with a common theme) and browsing what other users have pinned.
Users can browse the content of others in their feed and interact with pins by liking, commenting on, or sharing them.
An interesting thing about Pinterest is that it's not just a place for sharing videos — it's also a place for discovering them. And this is where you come in! You may be able to use your brand's existing video content for Pinterest — or now might be the time to create some new content targeted to this platform.
You could even start your own YouTube channel and then pin those videos to your boards, or vice versa. It all depends on your goals and how you want to use these platforms together.
If you haven’t already started using videos on Pinterest, here are 5 reasons why now is the time:
1. It Increases Product Awareness
Uploading a video is a great way to familiarize people with your product by allowing them to see it in action. This approach can be an especially useful strategy for those who make products that are not very photo-friendly — like an app or service — or for brands that simply want more ways to showcase their products.
If you are planning a social media campaign to try out one of these native video ads, understanding the Pinterest video ad specs is the most important first step to take. Get familiar with them before starting the video production process!
2. The Platform Showcase Your Brand's Personality
Brands these days need to find new ways to engage with their customers, and uploading videos is an opportunity for you to show your followers what makes you special and why they should connect with you.
Unlike other platforms where you're competing for viewers' attention, Pinterest videos automatically play silently as users scroll through their feeds.
This feature makes videos stand out from other posts and increases the chance that viewers will watch them to completion or tap to learn more about the product or service being featured in the video pin.
3. Videos Get More Clicks
Video is also a great way to boost engagement since they have a more interactive nature than static images or GIFs.
And if you’re looking to drive sales and conversions, videos are a great option as well — the numbers show that it’s time to start putting more emphasis on your video content if you haven’t already!
4. You Can Use Videos as Pop-Ups
Another great use for videos is as pop-ups. When a viewer clicks on a pin that has a video associated with it, they'll be taken right to the spot where the video is playing instead of being given the traditional "pin description" page.
You can use this technique to take users right where they want to go without them having to scroll through tons of text or being forced to go through your entire product catalog.
5. Videos Can Improve SEO
Videos are becoming increasingly vital for SEO success, so adding videos to Pinterest can help boost your SEO efforts. When you add a keyword in the description of your pin, you're reaching both Pinterest and Google search results — and that means more visibility for your brand.
While Pinterest may not seem like a video content advertising platform at first glance, the facts show that pins with videos have a much higher rate of engagement than pins without videos. If you are pinning content on Pinterest, you should be using it to your advantage.
Well-designed video coupled with Pinterest can be an amazing way to reach out to people, especially for specific products and services. Videos increase traffic by as much as 150% on some accounts. You don't want to miss out on the possibilities of this incredible social networking site.