Why is social capital the most valuable asset for business?

All people who succeed know that great victories are never achieved alone. Any success is a team sport. Skills, talent, and experience are important, but they will not lead you to great achievements if you do not know how to work effectively with other people.  Money, power, information – all these resources can be obtained faster and easier if you successfully build cooperation with people.

Creating a community as a profitable investment for the future

Today, the main currency is information. Companies have long understood that by hiring a person with a rich network, they get access to a large number of people with whom they can potentially build relationships and find business value. Developed networking as a way to get information quickly becomes the most valuable resource today. 

It is no secret that in a crisis everything, from career to savings, can be lost very quickly. Social capital, as well as personal skills, are the only things that you can carry with you through the dark times. The support of people with whom you share mutual trust and values can be the only solid point you can rely on. Communities are an investment that will stay with you no matter what happens next. That is why a lot of opinion leaders, entrepreneurs, and experts actively buy followers on Twitter, Facebook, and Instagram, test trending strategies to develop their online resources, and continuously expand their zone of influence. If you invest in the development of your network and use it intelligently, connections start working for you almost from day one.

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The higher your social capital, the richer you are

The scale of social capital determines the strength of your personal brand. As a result, the more influence you have on people, the greater your financial return. Capital must be in dynamics and constantly work, and social ties as a resource can be constantly scaled and monetized.

In the modern world, weak ties are more useful than strong ones. The people with whom we have the closest relationships tend to be like us. On the contrary, the people with whom we do not have strong ties mostly live a different life and are in the different information fields. Their network of acquaintances and competencies is very different from ours, so they can give us something we wouldn't get ourselves. 

The more developed your network of connections is, the faster you can get the information, ready-made materials, and results you need. But before you can get these opportunities, you need to invest a lot of resources, time, and competencies in developing your social networks: constantly generate expert content, buy real Twitter followers, set up ads, do profitable collaborations, mutual PR, etc.

Networking serves not only to achieve goals or obtain resources but in parallel makes our lives richer and more interesting. Each new person can show us new ways and give us new experiences. Therefore, the creation of communities, the constant acquisition and transfer of experience allow self-realization and live a fulfilled life.