New Victoria’s Secret Strategy

One of the U.S.'s largest lingerie retailers, Victoria's Secret, is rebranding to lure women back.

The Woman Post | Carolina Rodríguez Monclou

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The company is getting rid of the scantily clad angels with the giant wings and the barbie bodies. Instead, the company will be replacing the models with women famous for their achievements, like Priyanka Chopra and Megan Rapinoe, who will host podcasts and marketing material. They'll be talking with a diverse group of women, including a south Sudanese, an Australian model, a freestyle skier, a Brazilian transgender model, a plus-size model, and a journalist. These women form what the company calls the VS Collective.

Let's take a look at each of the members of the VS Collective.

Adut Akech

Supermodel Adut Akech was born in South Sudan and raised in Kenya. Before turning seven years old, she moved to Australia as a spurn Sudanese refugee with her family. Adut is a mental wellness supporter and very well-known for portraying her roots through fashion. She highlights the importance of her culture and origins through her natural beauty, dark skin, and curly hair.

Amanda de Cadenet

Amanda de Cadenet is an English photographer, author, and media personality based in Los Angeles. She began her entertainment career in the 90s, first as a present for British The Word and The Big Breakfast before moving to Los Angeles to briefly pursue an acting career. Amanda is an equality advocate and the founder of Girlgaze, a global marketplace that aims to close the gender gap by connecting a network of female-identifying creatives with companies.

Eileen Gu

Eileen Gu became the first Chinese X Games gold medalist, taking home gold in both the women's ski superpipe and women's ski slopestyle contest. She's hard-working, focused, and an unworldly wealth of talent. At only 17 years old, she's a world champion freeskier, a women's sports advocate, and a model.


Megan Rapinoe

The LGBTIQA+ activist is best known for her successful soccer career, leading the U.S. women's national team to two World Cup championships and an Olympic gold medal. Megan is also known for her fierce advocacy for social justice, racial justice, and pay equity.

Paloma Elsesser

After being discovered by Pat McGrath to front her first beauty line, she's become the voice for body positivity and self-esteem. Paloma has walked runways for New York, Paris, and London fashion weeks and has been on the cover of British Vogue. She is recognized for her work as a plus-size model, community creator, and body advocate.

Priyanka Chopra

Priyanka Chopra is an actress, entrepreneur, and philanthropist. She is the recipient of numerous Best Actress awards from institutions like Filmfare, IIFA, Screen, and the National Award for Best Actress. According to her LinkedIn profile, "her passion for storytelling led her to set up Purple Pebble Pictures, her own production company, making movies in regional languages and discovering talent outside the mainstream cinema." One of her most impressive achievements is being among Time Magazine's 100 Most Influential People.

Valentina Sampaio

At 23 years old, Valentina became the first transgender model featured in Sports Illustrated, a publication that has won the National Magazine Award for General Excellence twice. The Brazilian model is also an LGBTIQA+ activist. She uses her platform to raise awareness regarding this community and share the hardship she faced growing up as a trans woman.

With these seven amazing women, Victoria's Secret starts a new era in which more diverse and real women join the platform to keep spreading their messages and raising their voices regarding different issues that affect women.

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