These films commemorated each other's achievements.
Among the highest grossing films they have decided to pay tribute each other becomes the highest grossing film. Photo: TW-Russo_Brothers - TW-Bosslogic
LatinAmerican Post | Ariel Cipolla
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Leer en español: Los mejores pósters de homenaje entre las películas más taquilleras
Little by little, the film industry begins to return to normal. A new milestone was even set in terms of box-score. According to The Hollywood Reporter, Avatar was once again the highest grossing film in history thanks to its re-release in China, where it achieved a global gross of almost $ 2.8 billion.
Previously, this privilege was held by Avengers: Endgame, the film by the Russo brothers that had achieved a global box office of almost 2,797 million dollars. However, more than 10 years later, James Cameron's film was re-released in China and, raising about $ 8 million in its first afternoon, surpassed Marvel's figure and managed to mark a milestone in the film industry.
The really funny thing is that, as the industry is used to, Marvel and the Russo directors themselves decided to congratulate director James Cameron for his feat. They even decided to make a special poster to honor that "transition" in terms of the box office. Against this background, we decided to review other iconic poster transitions between very important films.
Jaws - Star Wars: Episode IV, A New Hope (1977)
We begin with the one that inaugurated this tradition. Steven Spielberg is known to be a close friend of George Lucas. This relationship has been so fruitful that it "changed science fiction" ... but also box office successes.
La tradición comienza con este poster, cuando en 1977 Steven Spielberg felicitó a George Lucas cuando La Guerra de las Galaxias superó a Tiburón. pic.twitter.com/VaeeWYFojY— Gabriel Cebrián (@Gaceru) March 13, 2021
At the time, George Lucas' Star Wars was a real success that completely changed the film industry. The truth is that he got to surpass Jaws, the 1975 film by his friend Spielberg. For this reason, the latter dedicated a nice poster to him in which the character R2-D2 appears fishing the protagonist, where it is accompanied by a text in which the author is congratulated.
Star Wars: Episode IV, A New Hope - ET the Extra-Terrestrial (1982)
If the previous one was a beautiful gesture, the next one would be even more so. For the year 1982 ET appeared, a film that was a real success and that showed that science fiction could be extremely popular. Again, the contest was between Steven Spielberg and George Lucas, as Star Wars remained at the top of the highest-grossing films.
Después ET a principios del 83 le sacó el liderazgo a Star Wars lo que hizo también que Lucas diseñe y también envíe este póster a Spielberg en su honor pic.twitter.com/0ouF9Uwz6K— ???????????????????????? ???????????? (@gustygodoy) May 9, 2019
So by 1982 ET, the alien managed to make history after surpassing the history of a galaxy far, far away. So, taking advantage of the fact that both films belonged to the same genre, Lucas decided to return the dedication with a very beautiful image, where he commemorates the “intergalactic friendship” that they were able to harvest.
The Avengers - Jurassic World: Jurassic World (2015)
Many years later, we began to see that these nods between hit movies would be repeated. In this case, we had seen that Marvel managed to revolutionize the entire superhero genre by presenting for the first time a film in which the most important characters of the entire saga met, which came out in 2012.
The Avengers just congratulated Jurassic World on becoming the biggest opening weekend ever with this poster! - Nick pic.twitter.com/1IlRp0hSxt— Y108 Rocks (@Y108Rocks) June 17, 2015
While they stayed at the top of the rankings for a long time, there would come a time when this would change. In 2015, Colin Trevorrow's film managed to displace Joss Whedon's, which is why Marvel Studios decided to congratulate their rivals for this achievement, with an image where the superheroes saw the Tyrannosaurus rex surprised.
Star Wars: Episode VII, The Force Awakens - Avengers: Infinity War (2018)
The return of Star Wars to the cinemas marked a before and after. Mainly because it is one of the most beloved franchises of all time and, seeing the characters of the classic trilogy again generated a lot of expectations in the fans, which resulted in a record in sales, according to Espinof.
#StarWars has congratulated Avengers: Infinity War for having the largest opening weekend in history! A film that has been 10 years in the making, #InfinityWar has redefined cinema. Get your tickets now at: https://t.co/BREz7HllJ3 for a chance to win a collectible poster! pic.twitter.com/BRJlo2YHPW— VOX Cinemas (@voxcinemas) May 1, 2018
This lasted until 2018, when the masterful film by the Russo brothers, Avengers: Infinity War, managed to displace it within the box office. Interestingly, these are two productions belonging to the same company (Disney), although that did not prevent the producer Kathleen Kennedy from congratulating Marvel on Lucasfilm's part.
Titanic - Avengers: Endgame (2019)
However, Marvel still wanted to set more records. In 2019, Avengers: Endgame had reached number 2 at the box office in history, after displacing Titanic. Curiously, until that moment he had not beaten Avatar, also from the same director. However, that did not prevent him from generating a congratulations poster.
A lovely tradition of directors issuing congratulatory posters is continued by James Cameron. Avengers Endgame has knocked Titanic off the number 2 spot in the all time box office chart. Will he need to issue another one for Avatar? I hope so! #avengersendgame pic.twitter.com/0O13VDhiTR— Neel Bhatt (@_Neelsreeldeel) May 9, 2019
In a funny way, the director mentioned that the superheroes "sank their Titanic", which is why he decided to congratulate the entire Marvel Studios production, saying that it was a "milestone for the industry". Anyway, as we can see, now he returned to the top thanks to the re-release of Avatar.
As we can see, sometimes there is a lot of affection between the directors of the most important films in the history of cinema.