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They Rule: The Great Moment of Women in the Music Industry

Singers like Olivia Rodrigo, Billie Eilish, Karol G, and Doja Cat have positioned themselves at the top of their genres and in the world of music, both in the United States and worldwide. We explain the moment of women in the music industry.

Olivia Rodrigo and Karol G

Photos: IG-oliviarodrigo, IG-karolg

LatinAmerican Post | Nicolás Donoso Álvarez

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Leer en español: Ellas mandan: el gran momento de las mujeres en la industria musical

The music industry, like any area of life, undergoes changes, to a greater or lesser extent, every certain period of time. Today that is no exception. If in the past great artists such as Whitney Houston, Aretha Franklin, Janis Joplin, Celia Cruz, Chavela Vargas, and Mercedes Sosa managed to gain an important place in music and break the mold in a world that had historically been designed by men and for men, currently other singers such as Olivia Rodrigo, Billie Eilish, Karol G, Doja Cat, Natalia Lafourcade and Mon Laferte point to the top in their different musical styles and proposals.

Olivia Rodrigo Breaks Records

19 years old could be the age when you just start to live life for real, but for Olivia Rodrigo that represents much more than a number. The artist born in 2003 became known worldwide for her first single "Drivers License" from her first and only album to date "Sour", which debuted at number one on the prestigious Billboard Hot 100 chart.

After that, his rise was meteoric. After receiving various awards, he received seven nominations for the Grammy Awards and managed to win three, among which the awards for Best Pop Vocal Album, Best Pop Solo Vocal Performance, and one of the most important categories: Best New Artist, becoming the fifth woman in a row to keep this gramophone. In 2018 it was Alessia Clara, in 2019 Dua Lipa, in 2020 Billie Eilish, and last year Megan Three Stallion.

But Olivia Rodrigo was not the only one who stood out at the last Grammy Awards, and that is that the rapper Doja Cat, who today registers more than 55 million monthly listeners on the Spotify multimedia service, won her first Grammy for Best Performance by Pop duo/group, for their single "Kiss Me Moore", one of the trending songs of 2021 and which was a collaboration with SZA.

Billie Eilish Becomes the Youngest Singer to Perform at Coachella

One of the most important music festivals in the United States is the Coachella Festival. In this event, Billie Eilish stood out, she became the youngest artist to perform at Coachella, at only 20 years. The interpreter of "Bad Guy", who in 2020, at only 18 years old, won the four most representative categories of the Grammys, shone on stage with a show that was spectacular from start to finish and where she showed that she is a multifaceted artist.

With almost 49 million monthly listeners on Spotify, the singer did not disappoint at one of the most anticipated music festivals in the world and was surprised when she invited the renowned artist Khalid to the stage, with whom she sang "Lovely", a song in which both could work together and that at the time became one of the most listened to songs on Spotify and Apple Music.

Also read: The Karol G Phenomenon: Why Is She So Relevant?

Karol G Sets the Standard for Latin Artists

Karol G has been noted as one of the most internationally recognized Colombian exponents and an icon of current feminism. In fact, the Colombian debuted a few weeks ago on the Coachella stage and decided to pay tribute to all women and Latin America. Her presentation received very good reviews and reaffirmed why the Medellín-born woman is considered one of the greatest exponents of urban music.

La "Bichota" has already closed 2021 as the most listened to artist on the Vevo music platform, with more than 3.11 billion views on her music videos. Figures with which he surpassed exponents such as Justin Bieber, Ariana Grande, J Balvin, Camilo, and Maluma. And also Spotify Global revealed that her album "KG0516" is the most successful production of a Spanish-speaking artist worldwide.

Along the lines of Karol G, but in different genres, other Latin artists have managed to climb very high. On the one hand, the Mexican Natalia Lafourcade can boast of being currently the most successful woman in the Latin Grammy with fourteen gramophones in her showcase. Although, in the last edition of the awards, she did not win, in the 2020 show, the Veracruz native won the heaviest category of the night, that of Album of the Year. Thus, he surpassed other favorites such as Bad Bunny, J Balvin, Carlos Vives, Ricky Martin and Fito Páez.

On the other hand, the Chilean Mon Laferte, who has lived in Mexico since 2007, has taken an unimaginable qualitative and quantitative leap, winning four Latin Grammys. Since 2016 she has always been part of the awards with successive nominations from that year to 2021. And if that wasn't enough, the viñamarina received her first Grammy nomination this year, and in a very special category, that of Best Mexican Regional Music Album for his penultimate studio album "Seis". Although he did not win, he performed at the previous ceremony and delighted the audience with "La Mujer"; a song from the album mentioned above, and that he sang together with Gloria Trevi.