Angelina Jolie's daughters set a trend in favor of the environment and against the aggressive fashion industry. Here we tell you about the trend of re-use that in the premiere of "Eternals".
With this action, the actress has created awareness about the environmental cost of not reusing garments, coming from a highly polluting industry. Photo: Jordan Strauss
LatinAmerican Post | Luis Ángel Hernández Liborio
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Last Monday the premiere of Eternals, a Marvel film where Angelina Jolie plays Thena, took place. However, in addition to attracting attention for being part of the film, it also did so for a curious situation. She was accompanied by her daughters to the ceremony using, or rather, reusing clothes that the actress wore at other industry events. Something unusual in Hollywood, where the trend is to wear expensive new designs at every event. With this action, the actress has created awareness about the environmental cost of not reusing garments, coming from a highly polluting industry.
The same actress confirmed that the outfits of five of her six children who accompanied her were created from the reuse of the clothes she has worn in different galas, according to Entertainment Weekly. In particular, the dresses of two of her daughters stood out: on the one hand, Zahara wore a design by Lebanese Elie Saab that her mother wore to the Oscars award ceremony in 2014. While Shiloh wore a dress that Angelina Jolie used in France to the event "Women for the bees" held last July. Thus, the actress gives consistency to her efforts as an environmental activist and for children's rights.
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The tendency to reuse great designs
The trend is not new, Angelina Jolie, and her daughters, has stood out this time for their importance within the industry. However, at the last Oscars ceremony, reusing garments was one of the most recognizable events: Elizabeth Banks, Jane Fonda, Margot Robbie, and Léa Seydoux were just some of the celebrities who reused dresses or who wore garments created with the least contamination. possible. This was replicated in other ceremonies such as the BAFTA, even highlighting examples such as Joaquin Phoenix who decided to use the same suit for all events of the season.
Another group that uses haute couture designs the most is royalty, both European and Middle Eastern. Because of the essence of glamor and wealth with which it is associated with royalty, it is strange to see clothing being reused among these people. And it is because of the media power that royalty has that some members of it have decided to send a message in favor of the environment by reusing their clothes, we can highlight Queen Letizia of Spain and her daughters. As well as Kate Middleton, Duchess of Cambridge, who has done it on more than one occasion. Although in reality, they could give these garments a greater use than simply reusing them once, the truth is that in the background the message in favor of the environment can reach millions of people in the world.
— Begoña Ríos (@BegoniaRios) October 17, 2020
The polluting fashion industry
The pollution generated by the manufacture of clothing is not only exclusive to haute couture. Not only the great celebrities who wear luxury brands are responsible for the damage to the environment. All manufacturing, from the cheapest garments to the most expensive is part of the polluting cycle in the world. So the large design houses are as responsible as the brands that we find in supermarkets, pollution occurs through the use of toxins for the treatment of fabrics, as well as the dumping of many of these elements into nature, mainly to the water.
But the problem is more serious. In addition to the environmental damage that generates dangerous living conditions for the inhabitants of the countries in charge of manufacturing, companies are also responsible for poor working conditions, labor exploitation, child labor, among other complaints from organizations such as Greenpeace or Human Rights Watch. These are common problems in China, India, Indonesia, or Vietnam, to mention some countries where the clothes and fabrics used by the haute couture industry are manufactured, conditions that would hardly be seen in the countries of origin of these brands. So, the way in which you can combat pollution and poor working conditions for the people in charge of manufacturing is to reuse the garments as much as possible, as well as buy clothes that guarantee that they have been produced without polluting or with the least possible contamination. All over the world, there are small brands that seek to be compatible with caring for the environment, their price is usually higher, but their risk to the environment is lower.