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Peru Moda: Sustainable, young and ancestral

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Peru Moda, the most important textile and fashion fair in the country, is inclined towards sustainable production and aims to conquer successful brands in the world

Peru Moda: Sustainable, young and ancestral

Next, to be held from 10 to 12 April in Lima, Peru Moda, will be a textile fair very besieged by the most important brands in the world. Besides, the issue of sustainability is central, which seeks to raise awareness about global warming.

Kenzo, Gucci, Prada, Max Mara, and others are the brands that are behind the ideas that Peruvian fashion is offering to the global market.

Leer en español: Perú Moda: Sostenible, joven y ancestral

Sustainable fashion

With the phrase "Believe to be sustainable," Peru Moda seeks to create awareness about how the big textile brands produce fashion and the impact that the industry has on the environment and aims to demonstrate at the same time that there are healthy alternatives with the planet when creating.

"Textile production in Peru not only generates an impact on the actors of the value chain but also allows the fulfillment of goals of social responsibility and environmental care, contributing to a policy of sustainable development. In Peru Moda, certified companies participate in Fair Trade, Fair Trade, etc. ", can be read on the event page.

Read also: These emerging designers will make their debut at Bogotá Fashion Week (Part 1)

Young fashion

The young creators of fashion will be the protagonists of the 2019 edition of the fair; a significant opportunity to promote the emerging industry, not only in the region but internationally. Young promises of design competed since January to obtain a unique place in the catwalks and exhibitions that Peru Fashion organizes.

Fashion students from the country and from all over the world had the chance to participate in separate categories, having sustainability as their emblem in their 15th version. "Be sustainable" was the challenge of the proposals submitted to the competition using Peruvian, ancestral and sustainable materials.

The winner will be announced very soon.

Ancestral fashion

With a textile history of more than 5,000 years, Peru becomes an ancestral country of fashion. It is also the largest producer of alpaca wool in the world since it is "highly valued for its softness, ease of weaving, antiallergic properties and variety in its natural tones"; according to Perumoda.com.

Likewise, the "Gossypium barbadense" or Peruvian cotton, has allowed from pre-Columbian times to build resistant fabrics that today maintain their natural properties; and in turn, create new design ideas that are demanded in large quantity.

"Peru is a specialized partner that perfectly fuses its ancestral heritage with the strength of modern industry," says Rosa Patricia Larios-Francia, Director of the Center for Textile Innovation Studies at the University of Lima in a recent study on the subject.

Read also: These are the emerging designers who will make their debut at Bogotá Fashion Week (Part 2)

The popular knowledge, the modern technology of the industry, the natural and sustainable raw material, and the Peruvian identity come together in this fair that seeks to rescue the memory, the environmental conscience and the profitability of an industry that hardly takes force in the country.

A world-class trade fair

International brands have set their sights on the most important market in Peru. Kenzo, Gucci, Max Mara, Prada, Viviane Westwood, Scotch & Soda, Tory Burch, and Pinko have a strong interest in participating in Peru Moda, as indicated by the Commission for the Promotion of Peru for Exports and Tourism (Promperú).

"The great expectation expressed by the hundreds of professional buyers from different parts of the world who will attend Peru Fashion and Peru Fashion Deco 2019 make it foresee that the commercial commitments will surpass the 120 million dollars that were generated in the previous edition", assured the minister of Foreign Trade and Tourism, Edgar Vásquez Vela.

More than 241 exhibitors, 30 potential buyers from around the world, as well as at least 1000 visitors, will participate in the fair.

Promperú, the Association of Exporters (ADEX), the Ministries of Foreign Trade and Foreign Affairs, the Chamber of Commerce of Lima (CCL) and the National Society of Industries (SNI), together with the Foreign Trade Offices of Peru in the world (Ocdex) and private investors are the organizers of the event.

 

LatinAmerican Post | Jorge Becerra

Translated from "Perú Moda: Sostenible, joven y ancestral"

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