Shakira and Bizarrap's new song has not only broken records in the music industry. The new issue of the Colombian and the Argentine has had several direct and indirect repercussions
Photo: Shakira, BZRP
LatinAmerican Post | Santiago Gómez Hernández
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Leer en español: Infografía: La sesión de Shakira y Bizarrap en números y datos
Shakira and Bizarrap's Music Session #53 seems to have no ceiling. In less than a week, it already has more than 130 million views on YouTube, and is on its way to being one of the most listened to songs in 2023.
The song composed by the singer from Barranquilla, talks about her love break with the father of her children, the Spanish Gerard Piqué. But beyond the morbidity that the lyrics of this theme can generate, the media phenomenon has brought tangible and intangible economic consequences. For example, according to the Spanish newspaper 20 Minutos, YouTube pays approximately $0.00069 for each view. As of January 17, more than $92,000 could be calculated in just 5 days.
But Shakira is not the only one who has seen an increase in people's interest. As the popular tradition said: “there is no such thing as bad publicity”. Despite the fact that in the song there is a clear attack on Gerard Piqué, this has also made the name of the former defender of Barcelona and the Spanish team a trend and, with this, also his business. On the third day of the Kingsleague (Piqué's new business), it had an average audience of 654,000 people, adding all the platforms that broadcast it (Twitch, YouTube,and TikTok), and a Peak of 1.37 million in the Kunisports vs Porcinos match FC.
According to estimates, only with what was generated on Spotify and YouTube, the Shakira and Bizarrap song has already generated more than $100,000 in its first week.
The new song by the Colombian singer and Argentine producer was the 5th best debut in Spotify history with 14.39 million streams, according to Chart Data. Only Anti-Hero alone (17.39 million); Lavender Ago (16.42 million); Snow On the Beach (15 million); and Taylor Swift's Maroon (14.4 million) have surpassed it.