Digital Books: In the 5th Ranking During the Pandemic

The health crisis caused by the COVID-19 pandemic expanded some sectors that were being extinguished by traditionalism. These areas such as newspapers and books emerged out of nowhere with digitalization. These squares sought spaces of transformation and invested to continue emerging in the new world.

A PwC study "Global Entertainment & Media Outlook 2020-2024" indicates that the pandemic hastened visible changes in user behavior. These modifications are the product of digitalization and have reached a level that could not be achieved for many years. In addition, the report shows the rankings of the areas that have the most users: 

1. Virtual reality.

2. OTT video.

3. Cinema.

4. Music and radio.

5. Books.

6. Video games.

7. Newspapers and consumer magazines.

8. B2B.

9. Traditional TV and home video.

On the other hand, the lockdown led to more free time at home and more periods online. This caused people to stream podcasts and read e-books, rather than going to movie theaters and bookstores. This transformation took a spooky turn in the world of e-commerce. The reengineering of content libraries incited the resurgence of offerings in eBooks and even at 3D book fairs. In 2022, the trend remains positive and will provide a strong boost to global growth.

Other Similar Studies

Recent findings published in the Journal Ocnos by José Miguel Tomasena, reveals that the majority of booktubers are women. The female gender behind this curtain is Generation Z (their age ranges from 15 to 20 years old) and the Millennial generation (aged between 21 and 34 years), with university studies. In addition, it shows that the countries that have the greatest literary production are Mexico, Spain, and Colombia.

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On the other hand, more than 90% of visits are linked to 20% of the most popular channels. These young women use many digital platforms. However, the study only obtained information from 464 channels. In addition, they relied on an online survey, where describes aspects of their consumption and their cultural environment. That is why the rise of these women booktubers has characterized the boom of the digital age. How would reading digital books benefit the genre?

A Dangerous and Amazing Composition Between Woman and Reading

According to some experts, the number of reading habits has increased considerably and reaches 68.5% of the population. Consumers read an average of 11 books a year and use 9 hours a week. Writer and expert Isabel Allende expresses that the passion for letters begins by reading a lot. This action can give a purpose to your life, find out how:

-Reading enriches knowledge and imagination, including in creative and inventive.

-It has the ability to open the mind and allows you to think clearly.

-It makes us be cultured people and create our own ideology. Our principles and values are also born from reading.

-It is effective in optimizing our concentration.

-It has the ability to evade difficulties and reduce stress, which is generated by the pandemic.

-It physically keeps our brain in shape, reduces Alzheimer's, optimizes our ability to remember, and stimulates blood flow.

-The experience and dealing with any topic makes you look and feel like a more attractive person.

Reading in Pregnant Women

Mothers, who perform readings, achieve in children the habit from an early age. Even women who are in the process of gestation and read-aloud create an emotional bond between her and their baby.

Reading in Children and Adolescents

In addition, children and adolescents are the groups with the largest population of eBook readers. Approximately 93% use reading for both study and work, including entertainment. Like children's books, mandalas or novels are the most sought after by readers on the official Amazon website.

In short, the boom of digital books will make humanity people with more solid criteria in knowledge and perception. That dynamism that is implemented will influence the children of our tomorrow.

What book do you want to read today?