Emerging Latin Artists You Need to Know
Billboard’s latest roundup of emerging Latin American artists spotlights the fresh talent set to make waves worldwide. From reggaetón innovators to soulful balladeers, these rising stars are redefining the music scene and should be on everyone’s radar.
Latin American music has long been a powerful force on the global stage, producing superstars that have influenced genres and inspired fans worldwide. But as the established names continue to dominate, a new generation of artists is rising, ready to carry the torch forward. Billboard’s latest list of emerging Latin American artists offers a glimpse into the future, highlighting a diverse group of musicians making their mark with innovative sounds and compelling stories. These are the artists to watch, the “diamantes en bruto” who are poised to become the next big thing.
Deny K: A Global Reggaetón Visionary
At just 23 years old, Deny K is already making waves in the reggaetón scene in Latin America and Europe. Born in Colombia and raised in Italy, Deny K (real name Jhon Daniel Castro) is on a mission to bring global visibility to the reggaetón genre, blending it with various influences that reflect his multicultural background. Signed to Empire Records, Deny K has quickly gained attention for his experimental approach to music, seamlessly integrating reggaetón with elements of corridos, urban music, and even Middle Eastern rhythms.
His latest single, “WOA,” a collaboration with Dominican artist Angel Dior, is a perfect example of his versatility. The track is a flirty dembow anthem that showcases Deny K’s charming personality and smooth vocals, making it an instant hit among fans. But Deny K is more than just a talented singer; he’s also a skilled producer, and his ability to craft catchy, genre-blending tracks sets him apart from the crowd.
Deny K’s time spent in the Dominican Republic during the pandemic was pivotal in his career. There, he secured collaborations with key local acts such as Kiko El Crazy and El Cherry Scom, further solidifying his place in the reggaetón world. Fluent in English, Spanish, and Italian, Deny K is a true global artist, and his ambition to expand the reach of reggaetón is evident in every song he releases. For anyone looking to stay ahead of the curve in Latin music, Deny K is an artist you won’t want to miss.
Song For Your Playlist: “WOA,” Deny K & Angel Dior
Doble Sentido: Venezuelan Pop with a Fresh Twist
While Doble Sentido might not be a new name in Venezuela, the pop group is only now beginning to make noise on the international stage. What started two decades ago as a family business—playing covers at fairs, weddings, and local parties—has evolved into a polished and dynamic band with a unique sound. Now based in Panama, Doble Sentido is led by brothers Ray (vocals and keyboard) and JuanMa (vocals and guitar) Yepez, along with Gustavo Calvo (percussion), Erick Reyes (bass), and Fernando Colmenarez (drums).
Doble Sentido officially debuted in 2019 with the single “Magia,” produced by Emmanuel Briceño, the musical director for Juanes. Since then, the group has honed their craft, blending Latin pop with merengue, urban music, and pop rock elements. Their sound reflects their diverse influences, and their lyrics often explore themes of love, heartbreak, and life’s ups and downs.
Their latest single, “No Quiero Perdérmelo,” a collaboration with Argentine rock band Los Rancheros, is a powerful breakup anthem that captures the pain of still being in love with someone who has slipped away. The track’s exhilarating energy and heartfelt lyrics make it a standout, demonstrating Doble Sentido’s ability to craft songs that resonate emotionally.
As they continue to build their international presence, Doble Sentido is a band to watch. Their ability to fuse different genres into a cohesive sound makes them a refreshing addition to the Latin pop landscape, and their heartfelt approach to songwriting ensures that their music connects with listeners on a deep level.
Song For Your Playlist: “No Quiero Perdérmelo,” Doble Sentido & Los Rancheros
EMMA: Breaking Barriers with Honesty and Heart
EMMA, a Venezuelan trans woman, is an emerging artist and a powerful voice for authenticity and self-love in the Latin music industry. Living in Mexico for the past seven years, EMMA has used her music to express her journey, addressing her challenges and the strength she has found in being true to herself. Her music is a blend of reggaetón, pop, and bachata, each track infused with personal stories and a message of empowerment.
EMMA’s journey as an artist has been deeply intertwined with her journey. She began her career as a singer-songwriter in Mexico, where she also transitioned physically. Her music reflects her experiences, with lyrics that speak to the importance of self-acceptance and the courage it takes to live authentically. “Being myself has been a challenge,” she tells Billboard Español, “but I face it with dignity and strength.”
Her latest release, “Como a Una Mujer,” is an emotional pop ballad that explores the complexities of romantic relationships as a trans woman. Co-written with fellow Venezuelan artists Sara Schell and Juan Vegas, the song is the first single from her upcoming EP, HEMMATOMA, set to release in March 2025. The track is a poignant reflection on the desire for love and acceptance, delivered with EMMA’s signature honesty and vulnerability.
EMMA’s music is not just about entertainment; it’s about transformation and connection. As she continues sharing her story with the world, she inspires others to embrace their true selves, making her an essential artist to follow in the coming years.
Song For Your Playlist: “Como a Una Mujer”
Little Homie and NSQK: Redefining Rap and Pop in Latin America
Latin America has long been a hotbed for musical innovation, and artists like Little Homie and NSQK are leading the charge in redefining what Latin rap and pop can be. Both artists bring a fresh perspective to their genres, pushing boundaries and creating music that resonates with a new generation of listeners.
Little Homie: Dominican Republic’s Drill Pioneer
Originating from Santo Domingo, Little Homie is quickly becoming a key figure in the burgeoning drill scene in the Dominican Republic. His breakout hit “Bailando Drill,” featuring fellow rappers Carlos Trvp, Blacky Drippy, Keyviem, and Nelly Nellz, introduced audiences to the gritty, hard-hitting style of drill music, blending it with the rhythms and energy of traditional Dominican sounds.
Little Homie’s music is characterized by its raw, unfiltered approach. His tracks often incorporate old-school samples, giving them a nostalgic yet contemporary feel. His latest single, “Tengo Eso,” is a perfect example of this, as it cleverly interpolates the merengue classic “Suavemente” by Elvis Crespo, merging it with modern trap beats to create something entirely new.
As a young rap collective 4TG member, Little Homie is part of a movement redefining Dominican rap. His collaboration with Roc Nation on his upcoming single, “X ENCIMA,” further solidifies his place in the industry as he continues to push the boundaries of what Latin rap can be.
Song For Your Playlist: “Tengo Eso”
NSQK: Mexico’s Avant-Garde Pop Innovator
NSQK, born in Monterrey, Mexico, is an artist who defies easy categorization. With a sound that blends rap, pop, reggaetón, R&B, and regional Mexican music, NSQK is a true musical chameleon. His latest album, ATP (“Aún te Pienso”), showcases his ability to navigate multiple genres while maintaining a cohesive artistic vision.
NSQK’s music is deeply personal, often exploring nostalgia, love, and hope themes. During a recent listening session in Miami, he explained the creative process behind ATP, revealing his passion for creating an “imaginary world” that transports listeners into the universe of “Radio ATP.” The album collaborates with artists like Álvaro Díaz, Paopao, Easykid, El Malilla, and Nina Mínguez, each adding unique flavor to the project.
What sets NSQK apart is its avant-garde approach to music and marketing. His ability to craft innovative and accessible songs has earned him a growing fanbase, and his international collaborations are helping to bring his music to a wider audience. As NSQK continues to push the boundaries of pop music, he is undoubtedly an artist to watch.
Song For Your Playlist: “Tarde o Temprano”
The Future of Latin Music
The artists featured in Billboard’s latest list of emerging Latin American talent are proof that the future of Latin music is bright. From Deny K’s global reggaetón vision to Doble Sentido’s fresh take on pop, from EMMA’s barrier-breaking honesty to the innovative sounds of Little Homie and NSQK, these artists are not just creating music—they’re shaping the future of Latin music. Each of these artists brings something unique to the table, whether it’s Deny K’s genre-blending tracks, Doble Sentido’s emotionally charged pop anthems, EMMA’s courageous and heartfelt storytelling, or the boundary-pushing sounds of Little Homie and NSQK. They are all united by a common thread: a desire to innovate and push the limits of what Latin music can be.
As these emerging talents continue to develop their careers, they are likely to inspire a new wave of artists who will follow in their footsteps. The influence of these musicians will extend far beyond their home countries, as they introduce fresh sounds and perspectives to the global music scene. For fans of Latin music, there has never been a more exciting time to discover new artists who are poised to become the next superstars.
Billboard’s list of emerging Latin American artists is a testament to the rich diversity and creativity that defines Latin music today. As these artists continue to evolve and make their mark, they will undoubtedly contribute to the ongoing transformation of the genre. So, keep an ear out for these names—they may be emerging now, but they’re destined for greatness.
In the fast-paced world of music, staying ahead of the curve is essential. By tuning into these rising stars, you’re not just discovering new music—you’re witnessing the future of Latin music in the making. Whether you’re drawn to the infectious beats of reggaetón, the heartfelt lyrics of pop ballads, or the gritty energy of rap, these artists have something for everyone. So add their songs to your playlist, and get ready to follow their journeys as they rise to the top of the charts.
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The world is taking notice, and it won’t be long before these “diamantes en bruto” shine as brightly as the established stars who have come before them. The next generation of Latin music is here, and it’s more exciting, diverse, and innovative than ever.
