This distinguished car company wants to acquire 8.33% of the German multi-champion soccer club

The prestigious and well-known BMW car company is very interested in acquiring 8.33% of Bayern Munich shares. According to the Bild newspaper, there was a meeting between the club's management and the BMW president. The company intends to take control of the shares before 2025, and in this way replace Audi which is one of the main investors.

Leer en español: BMW vs Audi: La lucha por las acciones del Bayern

At the moment, Bayern has a contract of 20 million euros per year with Audi that was signed until 2025, and BMW wants to anticipate. This operation is viewed favorably by Uli Hoeness and Edmund Stoiber, leaders of the Bavarian club, due to the Volkswagen scandals. According to Marca, the share package of the club is divided IGNORE INTO 75% that belongs to the institution itself and 8.33% is controlled by its sponsors.

[Bild] BMW aimerait to replace Audi as a sponsor voiture du Bayern Munich! pic.twitter.com/KAgkHqkH4L

– Nassim Bouras (@BourasNassim) July 2, 2018

Offers made by BMW

The car company offered 100 million euros with the aim of eliminating the participation of its competition in the club. In addition, the Bayern board is very upset about the capture of Rupert Stadler, CEO of Audi, for a scandal between Diesel and Volkswagen. The economist reported that BMW is looking to get this share package before 2025, since in that year the Audi contract with Bayern ends.

Similarly, BMW BLOG said that BMW could give more money to the prestigious German club because the value of the team has increased. However, if this agreement is reached, other interests may be affected, since Audi supports Bayern basketball players.

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Regulations in the Bundesliga

El Periodico am of México pointed out that no company or person can have more than 10% of the shares of a Bundesliga soccer team. Thus, Bayern Munich has sparked a trade war between two German car brands of great popularity and prestige in the world. Currently, Volkswagen is involved in several sponsorship agreements with various teams of the German championship.

For its part, BMW's main investment focus at the sport level is golf, tennis and sailing, which is why it intend to innovate. Negotiations between Audi and Bayern have been made, and the agreements have already been made. However, BMW seeks to gain an important place in soccer. According to the Vavel website, the most recent sponsor who arrived at the Bavarian painting was Allianz, who contributed 110 million euros.

Current sponsors

The current sponsors that control the three packages of 8.33% cannot exceed more than 10% of their shareholding. So, according to El Mundo de España, Allianz took charge of giving the stadium its name, Adidas is the clothing brand and Audi offers official cars.

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In addition, the club has been carrying out several innovations at the sports and institutional level, due to the recent achievements that have been achieved. For example, Bayern reached a commercial agreement with the Courtyard by Marriott hotel company to build luxury suites inside the Allianz Arena.

In this way, guests and fans can enjoy and observe each of the matches played by Bayern Munich in local condition. Now, BMW move its chips in order to achieve the sponsorship of the most successful club in the history of German soccer taking advantage of several things. However, Volkswagen will not be willing to lose its participation so easily in one of the most powerful clubs in the world.

LatinAmerican Post | Daniel Cuevas

Translated from "Ahora BMW quiere comprar acciones del Bayern Múnich"