TikTok is growing fast, and it is set to dominate the years to come. With relatively little competition on this platform, growing TikTok is accessible to everyone, including entrepreneurs.
The Woman Post | Carolina Rodríguez Monclou
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TikTok has become the ultimate way to rapidly grow an audience and promote your business in a very authentic and engaging way. If you don't want to invest in Instagram or Facebook ads, this platform can be an excellent opportunity for your brand to gain more followers on social media. Here are some strategies that are going to help your business go viral.
Benefits of Being on TikTok
Since this platform is pretty new, many people are still struggling with the idea of being on TikTok. Some of the benefits that you can expect after joining the app are: Reaching a massive audience, growing your other social channels, making content quickly and easily, getting more sales, and having a lot of fun.
The app is divided into two main feeds. The "for you" feed is where the algorithm will show you a stream of videos that it thinks you will like. This is like Instagram's explore page. Swipe left, and you'll find the other feed, which is called the "following feed." This page will show you videos from people you choose to follow.
How to Go Viral on TikTok
Tip number one is to tell a story. Start your video with a problem, give clear steps about your journey and then send it off with a solution. For example, if you sell handmade vegan shoes, you can start the video by saying, "at first, I thought it was impossible to make handmade vegan shoes, but I did it, and here's how." Then you could show some behind-the-scenes footage and then offer your final solution at the end.
If your story is unique or inspiring, you're not only going to grow your TikTok audience, but you will also gain some loyal followers that will be emotionally invested in your brand's backstory.
The next tip is to provide value. While TikTok trends can be fun for a short while, eventually, viewers can get bored. People are coming to the platform to be entertained, inspired, or informed. So ask yourself: "By the end of this video, what did the viewer gain?" Did they laugh? Did they learn a new skill?
To grow on TikTok, lead by providing value first, then promote your brand.
Tip number three is: Use viral songs. Using trending sounds is extremely important to get discovered, especially on TikTok. So if you are not using them, you're going to be far less likely to be featured on the "for you" page. And that page is where you will gain most of your followers.
Finally, find a niche and stick with it. You'll notice that some of the most successful TikTokers are making one type of content only. They recycle content by presenting it in slightly different ways, and these are the videos that go completely viral.
So if you have a small business or would like to start working on social media to get others to know your brand, TikTok is definitely a great tool to do so!