Bad Bunny's Road to the Grammy Awards

Bad Bunny was Nominated for the Album of the Year Category at the Grammy Awards and with this he has set a Precedent for Latino Artists and Music in Spanish..

Bad Bunny

Photo: TW-sanbenito

LatinAmerican Post | Pablo Arrivillaga

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Leer en español: El camino de Bad Bunny a los Grammy Awards

Bad Bunny continues to take the music industry by storm and every day asserts that he is the king of contemporary music worldwide. Favored by the successful release of his album “Un Verano Sin Ti”, the Puerto Rican has been nominated in three categories for next year's Grammys, setting a precedent for Latino musicians, mainly for his nomination for album of the year.

The Puerto Rican reggaeton signer will crown a triumphant year with a series of nominations for awards granted by the National Academy of Recording Arts and Sciences of the United States, considered the highest recognitions in the music industry. The 28-year-old artist will be present at the 65th ceremony, among others of the most striking names in the world of music, thanks to the impact generated by his album, "Un Verano Sin Ti" that keeps its success intact on digital music platforms.

The fifth studio album by the urban artist has made history by being the first album nominated for record of the year at both the Grammy Awards and the Latin Grammys, although he has not managed to take the gramophone in the latter, as he lost to Rosalía.

The nomination for record of the year at the American Grammys has marked a turning point for Latin music, as it is the first album fully in Spanish to be considered for the award. In addition, the Puerto Rican aspires to win awards in the categories of best urban music album and best solo pop performance.

Triumphant Latinos at the Grammy Awards

Although Bad Bunny is the first Latino to get the nomination for best album of the year with an album entirely in Spanish, there have been multiple Latino artists who have left their mark on the history of the North American awards.

Latinos throughout history have been quite successful at the Grammys. Legendary artists such as Rubén Blades, Los Tigres del Norte, Luis Miguel, Maná and Pepe Aguilar have opened the door for Latin music to be known worldwide and have inspired new artists so that they can cause an unprecedented impact like the case of Bad Bunny who has dazzled in recent years with his projects.

As for Puerto Ricans, Benito is preceded by Tito Puente, José Feliciano and Eddie Palmieri who each won eight statuettes throughout their respective careers.

In the category in which Bad Bunny is a nominee, the best urban music album, there was a great influence from Calle 13, a group that won 2 statuettes in said category, in addition to winning in the category of best Latin or alternative rock album. The trio made up of Residente, Visitante and ILe opened a gap for urban music performed by Latinos to reach the reach it has today with such a successful exponent as Bad Bunny, who will be a serious candidate in all categories in which has been nominated.

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Tough competition

Grammy nominations are very important in the music world, which is why Bad Bunny's three nominations are very important for Latin music, especially for the names of other artists he will compete against.

On the album of the year category, he will compete for the trophy against other renowned musicians. Among the nominees are well-known artists such as Beyoncé, Harry Styles, ABBA, Adele and Coldplay, among others. A circle of highly influential artists in contemporary music and a genuine honor for the Puerto Rican who continues to spread his legacy.

Among the contenders for best urban music album are Rauw Alejandro, Farruko, Maluma and Daddy Yankee with their latest studio album. A difficult competition for Bad Bunny, despite the importance of "Un Verano Sin Ti" in the history of the genre after being one of the most popular albums in the history of Spotify. The Puerto Rican has previously triumphed in this category thanks to "El último tour del mundo."

In the category of best solo pop performance, nominated for the song "Moscow Mule", he will compete with Harry Styles, Adele, Doja Cat, Lizzo and Steve Lacy.

The ceremony will take place on February 5, 2023, from the Crypto.com Arena in Los Angeles.